YouTube’s live streaming is now available to publishers with more than 10,000 subscribers on the native YouTube mobile app. Along with the live streaming service the new monetization tool called Super Chat is now available. Super Chat allows fans to purchase a sticky message that can get pinned to the top of the chat feed for up to five hours. This will be great for advertisers and a fantastic additional revenue stream for popular publishers. Find out more on all this and what’s new in the world of social media from this latest Social Media Examiner post.
Welcome to our weekly edition of what’s hot in social media news.To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
YouTube Expands Mobile Live Streaming and Launches Super Chat: YouTube rolled out mobile live streaming to “every creator with more than 10,000 subscribers” and announced that other creators will have it “soon.” YouTube announced that mobile live streaming is built “directly into the YouTube mobile app” and has “all the same features as regular YouTube videos” such as search, the ability to find videos through playlists and recommendations, and protections from unauthorized use. YouTube began testing this new feature last June with a select group of creators.
YouTube also released Super Chat, “a new live stream monetization tool… [that] lets any fan watching a live stream stand out from the crowd and get a creator’s attention by purchasing chat messages that are highlighted in bright colors and stay pinned to the top of the chat window for up to five hours.” YouTube began beta testing Super Chat in January and has since opened it to creators in more than 20 countries and viewers in over 40 countries. A complete list of the eligibility requirements for Super Chat and the countries where it’s currently available can be found on the YouTube Help page.
Pinterest Adds New Visual Discovery Tools: Pinterest introduced three new visual discovery tools “that turn any image into an entry point to finding more ideas” and make it “easier than ever to find ideas across Pinterest and from the world around you.” These new tools include Lens, which uses your phone’s camera to take a photo of an object and search Pinterest for related items that might interest you. Not only will Lens find “visually similar” items if you point your camera to specific items such as sneakers, it will also return outfit ideas with similar sneaker styles. Lens will also “find ideas related to constellations, galaxies and UFOs” if you point your camera to the night sky. Pinterest Lens is currently being beta tested on iOS and Android.
Pinterest also rolled out two new buttons, Shop the Look and Instant Ideas. The Shop the Look button is found on home and fashion pins and offers users “a new way to shop and buy products you see inside Pins.” This new feature uses a combination of computer vision technology and human curation to surface a variety of related products and styles that users can buy on Pinterest with just one tap. The Instant Ideas button can be found on pins in the home feed and presents users with additional personalized pin recommendations in real time. The more frequently a user taps on one of these pins, the more refined and customized all future recommendations will be. Pinterest’s new Shop the Look and Instant Ideas buttons are available now on iOS, Android, and the web.
LinkedIn Adds Option to Disable Comments on Long-form Articles: LinkedIn now allows publishers to directly manage comments on individual published articles on LinkedIn “at any time.” LinkedIn’s company blog states that this option is currently only available for long-form articles on the site. However, LinkedIn plans to add the option to turn off comments on all posts “soon.” LinkedIn publishers can now also report, flag, or hide abusive or offensive comments on their LinkedIn articles. Users have been able to report posts in the past. This is the first time specific comments can be reported.