Instagram Live video is going to be huge for a lot of marketers. If you haven’t started using live video to promote your business there’s no better time to start going into 2017. Jenn’s Trends is a excellent blog for Instagram & other marketing tips. Jenn wrote a great guide about Instagram Live that everyone should take the time to review.
In case you missed the Instagram update that sent the social media managers jumping around like kids at Christmas, Instagram is now providing users the ability to broadcast live video! Instagram Live is being rolled out first to US users and then other users in the coming months.
How do you know if you have Instagram Live?
Go into your Instagram account, and get into the Stories section. You can swipe right or tap on the “Your Story +” option at the top of your home feed. At the bottom, beneath the shutter button, you’ll see “Normal” and to the right of that “Boomerang”. If you have Instagram Live, you’ll also see “Live” to the left.
If you have this, you just swipe over to the Live option and hit the “Start Live Video” button that appears. You’ll get a countdown from 3, 2, 1 and then you’re LIVE on Instagram!
Once you go live, Instagram will notify some of your followers that you are live. If they receive the notification, and have push notifications enabled on their mobile device, they’ll see something like this:
Understand that not ALL of your followers will receive this notification. Instagram wants to make sure that you aren’t getting tons of notifications every time someone you follows goes live, or we’ll get desensitized, right? So, Instagram will use an algorithm (hah! I know you love that word ? ) to determine who to notify. Instagram will notify followers who are active with your content and/or who are interested in and frequently use Instagram Stories.
And, the longer you stay on live, the more people that Instagram will be able to notify. Obviously, if you’re only on live for 2 minutes, you’ll not get nearly as many notifications sent out as if you stayed on for 45 minutes.
Also, when you are using Instagram Live, any of your followers who go to their home feed will see a notification in the Stories banner that you are currently broadcasting live. So, even if they don’t get a notification, if they are on Instagram, they’ll likely notice you’re live.
So this is all great and everything, but what they heck are you supposed to do when you actually go live?
I’m so glad you asked ? I’ve got you covered here so that you can do the right things, and not look like an amateur who is just trying it out.
Have a Strategy
First of all, because of course you know I love the word “strategy”, you want to have a strategy!
The best way to avoid looking like an amateur is not to act like one. And good professionals who have quality live video sessions come prepared.
You want to know your primary topic if conversation and the key points you want to cover. I typically make a list of these items and have them next to me when I’m broadcasting so I can stay on track and ensure I don’t forget any of the important points.
Make sure you know your calls-to-action and have an idea of where you want to drop them during the video flow. Have an idea of how long you want to broadcast for and plan to fill that time accordingly.