Pictures can say a thousand words, but viral imagery can be seen by millions of people. Learning more about the types of graphics that are trending and working effectively to generate conversions is imperative for marketers. Here’s a recent article we came across on Simply Sorted that discusses the current image trends as seen by Shutterstock.
From Drones to 3D images to smartphone photography, so many image trends are grabbing our attention.
Shutterstock recently compiled 10 popular image trends shaping the future of visual content.
In this post, we break them down and look at how you can apply them to your social media posts to produce powerful visuals – even if you don’t have fancy equipment.
Drone Image by Shutterstock
As every platform becomes more visual and the battle for attention grows on sites like Instagram, Facebook and Pinterest, the average user has become more creative with the tools available.
No longer is beautiful imagery just for the photographers.
Leading provider of stock photography, images, video and music, Shutterstock, celebrated 100 million images on their site by asking their community of creators, designers and reviewers to list their top visual trends. They shared the 10 Trends in an infographic (featured below).
Let’s dive in and take a look at each image trend and how you might apply it to your social media posts in the coming year (including some stunning examples on Instagram).
Top 10 Image Trends for Powerful Visuals that Stand Out
#1 Mobile Photography
Image by Shutterstock
It’s no surprise that Mobile Photography topped the list here. Platforms are embracing instant mobile imagery. You just have to look at Instagram, Snapchat and Facebook to see this in action.
As Shutterstock says: Now ANYONE can take high quality images and share them in seconds!
Take more images. Get out your phone and capture what you see!
Coco Lui is a designer at Uber who also happens to take great images with his iPhone around the streets of San Francisco:
Check out this post for 15 Awesome iPhone-only Instagram accounts to follow!
#2 Crowd-sourced Photojournalism
Hope by Shutterstock
Put simply, this refers to photos that everyday people take out in the wild!
Real people in the right place at the right time, capturing moments, events, milestones.
Be prepared. Carry your camera or phone with you to capture events – whether they are related to your business or to local events or related interests for your audience.
It’s not just the traditional media capturing the world’s events. Anyone with a phone or camera in their hand can document our history.
One of my favourite images from Standing Rock in #NorthDakota. A guy named Fate has been at the #NoDAPL camps for months in solidarity living out of this amazing vehicle equipped with solar panels and a wood burning stove. His friend Raoul was visiting at the time and he can just be made out in the door window.112916. #USA #innovation #renewable #waterprotecter #bus #protest #solidarity #StandingRock #nickkozak #photography #photojournalism #StandingRockSioux #ArmyCorpsofEngineers
#3 Drone Photography
Drone Image by Shutterstock
Images have gone aerial!
Our fascination with drone photography and aerial images and video has enabled a whole new perspective in marketing visuals.
Everyone loves a great drone image or video!
Experiment. If you have the means to use drone equipment (or hire someone to do it) you can showcase your business, region, location or event. Not many businesses are taking advantage of this yet. You can stand out if you do.
PS if you are geeking out about drone photography…. this!
Here’s an example of an Instagrammer using drone photography to make powerful Instagram images:
I think rock pools are essential part of Australian beach life. Rock (tide) pools are filled in with salty sea water, no chlorine, no waves, and water is usually warmer than in the sea ? //мне кажется бассейн в скалах – это неотъемлемая часть австралийского пляжа. Они наполнены соленой морской водой, никакой хлорки, никаких волн, вода теплее чем в море. Местная администрация переодически спускает бассейны чтобы почистить
#4 Daily Stories
Image by Shutterstock
This is all about a visual diary – sharing your day with images and video.
Think Snapchat and Instagram stories or a series of images or short video on any platform.
Or just a simple image that captures a moment in time.
Use Visual Storytelling to showcase your brand. Try some of the tips in this post.
I like how Amy Tangerine captures her day with quirky shots on Instagram:
Check out the infographic from Shutterstock below and in this article.
Top 10 Image Trends Infographic:
Click here to read more on Shutterstock’s Blog.
#5 360° Photography
360° Photography by Shutterstock
Seeing the world in the round has fascinated us for a long time but we no longer need fancy editing to do this.
Now anyone can easily create 360° views using a smartphone or tablet and editing it all on the spot.
If you work in Tourism then get savvy with 3D. Even if you don’t work in Tourism, use 3D photography to bring your community into the world you live in.
Want inspiration for how to use 360° images? Check out Dan Moore’s Instagram account:
Land Ahoy!! Ok so we started in Barcelona, Spain and traveled 14 days across the Atlantic Ocean and have arrived in Fort Lauderdale, USA onboard #HarmonyOfTheSeas! Epic fun hanging on the helipad at the front of harmony for '3 Sisters' where 3 of @royalcaribbean largest ships sat side by side for the first time, was pretty epic. #comeseek #homesweethome #360
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