For those of you unfamiliar with Peg Fitzpatrick, she’s one of the leading social marketers on Pinterest. This article discusses a recent post of Peg’s that’s focused entirely on optimizing Pins for social engagement. These six very simple steps can also be applied to your posts on other networks as well. After all, the whole point of sharing your business on social media is to attract others to view and share your content. If you’re struggling or working to improve engagement on your posts definitely take some time reviewing this invaluable information shared by Peg.
Designing great Pinterest pins has never been more important for bloggers! Social media algorithms and content glut are slowing traffic to websites. If your social traffic is slowing or you just want to add solid referral traffic to your blog, Pinterest is here for you!
“Pinterest is a visual bookmarking tool that helps you discover and save creative ideas. “
Pinterest has remained steady and solid for leading qualified traffic to websites. In fact, a pin is 100 times more spreadable than your average tweet. Wow, right?
It makes me cry little tears each time I visit an article WRITTEN ABOUT PINTEREST with no pinnable images. Did you just write an article about Pinterest and learn nothing? It truly makes me shake my head. Having optimized Pinterest pin images for each article is essential. You need to make it as easy as possible for people to share your articles.
So let’s look at how you can make your Pinterest Pins look like a million bucks to get tons of repins or online store.
1. Choose the right size
On Pinterest, long, tall images command the show taking up the most visual real estate in the Pinterest feed. Pinterest’s preferred image aspect ratio is 2:3 to 1:3.5. The minimum width of a pin is 600 pixels and the maximum is 735 pixels.
To create pins that generate interaction, create images 735 pixels x 1102 pixels. While this size might not be optimal for your blog, you can create a pin on Pinterest with your custom graphic and embed your pin into your blog post. This creates an engaging invitation to repin your pinned article.
Tall, vertical Pinterest pin example. [pin it here]
2. Inspire with your image
Pinterest is the ultimate wish list. People pin and repin things they like and want. So think of your Pinterest boards as your visual portfolios, and make your pins as appealing as possible.
Make sure that you have permission to use any images that you find for your blog or your social media posts. If you can’t afford images, you can’t afford the fines that you could incur for using photos illegally. Luckily, there are many sites that you can find free images to use. Here are a few of my favorites:
Resource: Oh Snap, Can I Legally Use That Photo
3. Add context to your content
Your Pinterest pin images should help tell the story of your article, recipe, or craft that you’re sharing. The image is a breadcrumb leading to the main meal and people don’t want a surprise when they get there.
Great example of an image matching the content of the article. [pin it here]
4. Use subtle branding
It’s great to add branding to your designs but keep it subtle. [pin it here]
5. Bring your unique voice
Find your own creative design style can take time. If you’re a blogger, you should have a style guide for your blog with your brand colors, fonts, etc. Your Pinterest pins will be an extension of your visual style and people should recognize your work as your own.
Keep in mind that you want to create designs that look like your brand voice and not a bad copy of someone else’s brand designs. Practice will help you improve your design. I know it took me a long time but it was worth it! [pin it here]
The post How to Make Your Pinterest Pins Look Like a Million Bucks appeared first on Peg Fitzpatrick.