Pinterest is hands down one of the best social networks to market a business. People love to find and share new and interesting things, which makes Pinterest the perfect platform to post images that will generate interests in your products or services. If you’re considering adding Pinterest as a marketing channel, or if you’re currently on Pinterest and not having much success I suggest reading this article by Peg Fitzpatrick. Peg is the Pinterest marketing queen and she shares 12 tips that can drastically improve the performance of your Pinterest posts.
Pinterest is fun and boosts creativity but at its social media heart, Pinterest is marketing. Very smart marketing! Let’s look at some smart ways to use Pinterest for marketing.
Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? Visual marketing on Pinterest is a low-key, self-paced way to reach people and get the word out.
Having a strategy for your Pinterest activities will help you reach your goals and objectives. You have those in place, right? Here are my tips and strategic ways to use Pinterest for marketing:
1. Create boards with keywords in your title
Pinterest has fantastic search capabilities. Help even more people find and your business by using keywords in your board titles. Make sure that you select a category for each board to help people find them and for Pinterest to recommend your board as well.
2. Use the description to spread your ideas
Again, use keywords in your description and keep in mind that people can tweet your pins. The text in the pin description is the tweet so keep it short, interesting, and relevant.
3. Create vertical images to maximize your real estate
Pinterest images should be long and narrow to take up the maximum amount of visual space and get noticed! Look at your favorite pins and see what the images have in common so you see what types of images are repinned and shared. I create images that are up to 735 pixels by 1102 pixels. This creates an engaging invitation to repin your pinned article.
- Add your custom Pinterest image with your branding and website on it.
- Add 100 – 200 words of text to describe your pin using relevant keywords. Remember people tweet directly from Pinterest so keep it concise and interesting.
- Add a link to your blog article or home page in the description.
- Edit the pin to add the link in the source.
4. Build relevant links back to your website or blog
You have two opportunities with each pin to add your link: one in the description and one in the source for the pin.
5. Embed pins on your blog
Embedding pins on your blog is easy and a great way to get more repins. You can create an embed code on the Pinterest site.
6. Share your pins and boards on other social media channels
Tweet your pin and share them on your other social networks where they are relevant.
7. Use a “Pinterest for business” account for analytics
I like to see what pins are popular and reshare them on other Pinterest boards or on social networks. Once a pin starts getting some interaction, fan the flames by giving it some social love.
8. Rich pins
From Pinterest: “Right now, there are five types of Rich Pins: movie, recipe, article, product, and place. To get started, you’ll need to prep your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. If you’re not technical, you might want to ask your developer or site owner to help get you going!”
I hope this gives you some ideas for your Pinterest marketing. Let me know how you use Pinterest for your marketing in the comments below.