If you’re looking for a way to increase your referral traffic from Twitter, or even if you are just getting started on Twitter I highly recommend reviewing this strategy. Tara Reed shared an amazing Twitter strategy this past White Board Friday on Moz.com. Tara’s strategy is broken down into three steps, reach, click, and recycle. Take the time to check it out because I guarantee it will significantly improve your performance and influence on Twitter.
Hey. My name is Tara Reed. I’m the CEO of appswithoutcode.com, and you’re hanging out with me today for Whiteboard Friday. Today, we’re talking about how to use social media to 10x your website traffic. Specifically, we’re talking about how to use Twitter. We’re doing a deep dive of Twitter and how to use Twitter to do that 10x-ing of your website traffic. How do you take people from your social media content to your actual website and flow them through that funnel? I’m going to be giving you a process today to automate a lot of that work that sometimes we do manually.
Before we jump into that, I just want to ask you a quick question. How many of you feel like you have a well-oiled machine that is taking people from your social media content through and all the way to your site? If you don’t feel like you have a really strong, well-oiled machine, I’ve got one here for you, and you can implement all three parts of this three-step process I’m going to show you in order to really, really drive a lot more traffic, squeeze a lot more traffic out of your social media following and your social media presence.
So this process has three steps. The first step is reach. This is something that most people skip over entirely. They sit back passively, and they wait for people to find their social media site. So I want to offer an alternative for you that’s going to be a lot more proactive, and here’s how it works.
There are thousands, if not millions of people out there who are actively posting, tweeting, and saying that they want your product, your service, whatever it is that you have. So for example, if you have a company that helps people find apartments, there are thousands of people every day who are posting, “I’m thinking about moving to Seattle next month,” “thinking about going here.” They’re actually saying these things in their social media posts, and you’re just letting them say these things and you’re not actually engaging with them. But there’s a really awesome way that you can do that, and I want to walk you through how.
So what you’re going to want to do first, in order to find these people, is write down a couple really clear keywords around the types of things that people are saying in social media to indicate high interest.
These keywords are going to be slightly different than the keywords that someone might type into Google or into a search bar, because the types of things you say on social media are just slightly different. So for example, you might say “looking for an apartment” on social media, but on Google search you might type in “apartments in Seattle,” and that’s a slight difference there. So you want to be conscious of the social media platform that you’re on when you’re writing out your keywords.
Once you have your keywords, the next thing you want to do is build an automated workflow to engage with these people. There are a couple different things that you can do to create an automated workflow. You get to decide which of these four elements you want to use to create the most organic experience for you and for your brand. But there are four different types of ways you can engage with these people who are actively saying that they want whatever it is that you have. So you can:
Like their posts
Add them to a list
Send them a DM that says, “Hey, Tara, saw you were interested in apartments. Check out this blog post of the top apartments in Seattle that we put together last week,” whatever it might be.
But what you’re going to want to do is use some of these, maybe not all four of them. But come up with a strategy that feels really organic and an outreach, because you don’t want to just leave these people hanging out there. You want to make sure that you’re engaging with them in some way. It’s low-hanging fruit, and it’s really going to help you squeeze a lot of value out of your social media content.
So I’ve outlined some resources for you to use in order to do that. These are two of my favorite tools.
Socedo does a really good job automating this workflow of reaching out to people who are prospective customers, prospective users, prospective visitors of your website. There’s also a tool called Narrow.io that you can use.