Simply Measured created a list of 29 advanced social media tips. This blurb covers three tips from each of the five networks covered (Facebook, Twitter, Instagram, Pinterest, and Snapchat). Even though Simply Measured put this list of tips together, the tips actually come from several social media experts. Overall, there’s some great information here and I highly suggest reviewing the full list of tips.
With the wide range of social media channels available today, there’s plenty to keep brands busy. It is a full-time job just keeping profiles up-to-date, reflecting larger brand goals, and attempting to say something worthwhile every day as you struggle with which channels and activities to prioritize.
But if you are looking for ways to go a step further with your social exploits, then you’ve come to the right place.
We’ve pulled together a list, broken down by social channel, of advanced tips from industry experts that will help you take your social game to the next level.
It’s easy to think that posting more to Facebook will get you more visibility, but that’s a myth. If your posts perform well, Facebook will value your page’s content more highly and give you more visibility to your fans. Spend more time crafting great posts, rather than just publishing lots of them.
There’s nothing people love more than sharing great things about themselves, what they do, or where they’re from. So if you have content that is positive about a particular location, geo-target ads for that content (so it appears to people from that area) to improve engagement and reach.
It’s important to remind fans why they follow your page (apart from your great content, of course!), and offering special deals, sneak previews, or free stuff is a great way to keep existing fans loving your community.
Given the vast amount of content that is being published, it’s easy for your tweets to get lost in people’s feeds. One clever way to resurface old tweets is by “threading”: replying to your own tweet and then removing your handle from the start of it. It’s also a great way to tell a story that can’t be squeezed into 140 characters.
Make a Twitter list of your most valuable followers (or multiple lists for different areas) and use that to ensure you see their content, share it, and interact with them so you can develop a relationship with them. It’s also a great way of surfacing content from people you know you’ll find valuable.
Use tools to find the people following competitors and you will likely uncover other people who would be interested in your content and worthy of engaging with.
Bonus tip: Also research and follow the people whom influencers themselves follow: if you can get them following and engaging with your content, it’s possible that they’ll retweet it and put it in front of influencers in a more indirect way.
Organize your boards so that your best and most popular content is at the top and easily visible when new visitors come to your profile. It seems obvious, but it’s amazing how many people don’t do it.
Success on Pinterest is less about creating a huge following and more about fantastic Pins that get re-pinned a lot, as there is more emphasis on the content itself rather than the person who created it. This post tells you how to do what matters.
Encourage your customers to share images of themselves using your product and service, and then use those images in your pins, either individually or as a part of a collage. Make sure you tag them in it so they can re-pin!
Brand ambassadors can give a human angle to your business and help increase awareness of what you do. The key is to find the people who are already enthusiastic about what you do and build a relationship with them to encourage them to do it even more.
An engaged follower is worth more on Instagram than on any other platform, and partnering with other brands that align, but don’t compete, with what you offer is another great way of growing your reach.
Online audiences trust traditional sources less and less, so developing user-generated content is a crucial approach to establishing a user’s trust in your brand. This great post from Jeff tells you a variety of ways to do it.
If you’re creating longer Stories, then incorporating “title” cards is a great idea to break up the story and give your audience more information on what’s happening.
If you are planning on announcing something big on Snapchat, then it’s important to let your audience know that it’s coming. Something as simple as telling them to screenshot the next snap will do the trick so people don’t miss it.
Don’t just use Snapchat to share the same things you’re saying on your other social channels. Offer exclusive content, deals, or insight into you and your brand that they can’t find anywhere else.